Concepts Design is a phenomenon that touches every aspect of our daily lives. Good Design improves our lives. With a Fine Arts background, the concepts of design first came to me when I needed to design a catalog for a line of steel furniture. This led me to graphic and print design. Soon thereafter, designing a line of modular products became an obsession, and this eventually led up to experimentation in architectural and interior design. With a background in graphic art and design as well as product design, technology came into full view. Now concepts like web interface design, GUI Design, and eCommerce come more naturally. Making a project succeed depends not only on technical expertise and know-how: if creativity doesn't factor into the picture, if there is no differentiation by Design, then you're settling for less. This entire site was designed and coded from scratch- concept to finish- and built to grow.