Consulting

Alfredo Villanueva • 98 Greenwich St. 3FS • NYC • 10006 • 917-554-5286 • fred@fredvillanueva.com

http://www.fredvillanueva.com | http://www.dbportfolio.com | http://www.deutsche-bank.com | http://www.bn.com | http://www.novelos.com | http://www.stromix.com | http://www.kgi.edu | http://www.renewablesblog.platts.com | http://www.platts.com/infostore | http://www.emissionsblog.platts.com | http://www.mcgrawhill.com

Objectives

To continue a challenging career of communication design and production in web, print, and interactive media, application development, graphic art and design, and digital and traditional illustration, and film and broadcast video. To use creativity and expertise in conceptual design, visual communication, web development, GUI design, and product design. To lead and assist in all aspects of art direction, web and print design, graphic production, and software development. My experience has been formed my dynamic art, design, and technology background, by the ability to continue learning, teamwork, perseverance, clarity, effectiveness, and results.

Experience

The McGraw-Hill Companies, http://www.Platts.com (2005, currently)

Front-end Web Application Development and conceptualization. GUI Design and stylization. Design for web media using Fireworks MX, and Dreamweaver MX/8, and Adobe ImageReady. Web development for major media and information brand. Web Blog Design and Development, e-Commerce and store design and development, Web Application Design, GUI Design, Web Design, Graphic Design, Graphic Art, and External site development using Macromedia Dreamweaver, Fireworks, Adobe Photoshop, Freehand, Illustrator, and Microsoft Word, and OSCommerce, an open source development tool. Coordinating with BEA WebLogic programmers by familiarity with XML data for navigation structure. Familiarity with XML, XSLT, XSL, CSS, DHTML, and PHP. Consulting, Creative Design and Direction, Web Illustration, Art Direction, conceptual development for web portals.

TIAA-CREF, formerly Teacher’s Insurance (Sept. 2004, March 2005)

Front-end Web Application Development and conceptualization. GUI Design and stylization. Design for web media using Fireworks MX, Flash MX, and Dreamweaver MX, and Adobe ImageReady. Web development for major insurance, financial, and real estate brand. Web Application Design, Software development, GUI Design, Web Design, Graphic Design, Graphic Art, and Extranet and Intranet Development using Macromedia Dreamweaver, Fireworks, Photoshop, Freehand, Illustrator, XML Spy, and Microsoft Word. Coordinating with WebLogic programmers by creating and editing XML data for navigation structure. Consulting, Creative Design and Direction, Web Illustration, Art Direction, conceptual development for web portals. Presentation with Flash MX2004 and PowerPoint.

Deutsche Bank/ Banker's Trust (August 1999 to May-2002)

Web Application Design, Software development, GUI Design, Web Design, Graphic Design, Graphic Art, and Extranet and Intranet Development using Macromedia Dreamweaver, Fireworks, Photoshop, Freehand, Illustrator, Allaire Homesite, and Microsoft Word. Coordinating with Global Institutional Services Group for publication of bilingual corporate newsletter (in English and German) for Deutsche Bank’s 90,000 employees worldwide. Intranet updates and site maintenance, site press releases, manipulation of site Java Applets, javascripts, ASP content, and server-side includes for Microsoft Internet Information Server (IIS), modular template and interface component design, and graphics creation. Consulting, Creative Design and Direction, Web Illustration, Art Direction, conceptual development, and project production management from start to finish in a demanding web and graphics environment. Coordinating with coders and programmers for successful Web Development. Employee trainer in Macromedia Dreamweaver and Fireworks concepts and skill development.

Royal Impressions, Inc. (March, April, May -2004)

Front-end Web Application Development and conceptualization. GUI Design and stylization. Design for web media using Fireworks MX, Flash MX, and Dreamweaver MX, and Adobe ImageReady. Web development for major real estate brand. Graphic Design, Graphic Art, Image editing, and Technical Drawing, Layout work and Desktop and Electronic Publishing for Print and Presentation Graphics, using Vector and raster art programs such as Adobe Illustrator CS, Adobe Photoshop CS, and Quark 6.1 and Adobe Acrobat Exchange (PDF). Creation of topographical maps, technical illustrations, and graphic documentation for Real Estate graphics.

Dedicated Fitness (January- May-2003)

Design for web media using Dreamweaver MX. Web design for a small fitness and training company.

Inside Out Design (October-2002)

Front-end Web Application Development and conceptualization. GUI Design and stylization. Design for web media using Fireworks MX and Dreamweaver MX. Web development for major financial, on-line banking and insurance brand.

FITS Systems (May, June -2002)

Graphic Design for web and print media using Adobe Photoshop, ImageReady, Fireworks, Dreamweaver, Dreamweaver Ultradev. Graphic and Web Design for software development and consulting firm.

Deitch Projects (October 2001 to March-2002)

Graphic Design for web and print media using Adobe Photoshop, ImageReady, Fireworks, Dreamweaver, Dreamweaver Ultradev, Microsoft CDONTS for Active Server Pages for electronic media and image and message distribution. Graphic, Web, and print design experience for a major art gallery.

NoonanRusso Communications, Inc. /WireLessMD Inc. /Novelos Pharmaceutical Group/ Pozen Research Inc./ Keck Graduate Institute/ Structural Genomix/ Otogene Research (August 1999 to January-2001)

GUI design and concept development, Web Design, Graphic Design, and HTML coding with Macromedia Dreamweaver 3. Fireworks 3, Photoshop 5.5, Bbedit 4.53, Macromedia Freehand 9, and Quark Xpress 4.1, Flash 4, and Illustrator 8. Biotech, Medical Research, and Investor Relations site development and creation for Public Relations firm. Content creation and manipulation of pre-existing site pages, and creation and updating of GUI navigation buttons and frames, and site testing and hyperlink checking. Multimedia promo CD development, coordination for production of collateral materials, Flash animation story-boarding, javascript and cgi script editing and configuration. Creative Design, Web Illustration, Art Direction, conceptual development, and project production management from start to finish in a demanding web environment. Employee trainer in Macromedia Dreamweaver and Fireworks concepts and skill development.

Edelman Interactive /barnesandnoble.com (August 1999)

Web Design, Graphic Design, and HTML coding with Macromedia Dreamweaver 3. Investor Relations site updates and site maintenance for Public Relations firm. Content creation and manipulation of pre-existing site pages, and creation and updating of GUI navigation buttons and frames, and site testing and hyperlink checking. Great Freelance Web Design experience with a project requiring very fast turnaround time.

ouryearbook.com Corp. (August 1999 to January 2001)

Web Design, Graphic Design, and Image editing, using Macromedia Dreamweaver 2, Macromedia Fireworks 2, Adobe Photoshop, and Microsoft Word98 for Power Macintosh. Creation of modular, re-useable, HTML templates and web sites with form elements, nested tables, and GIF animation for an up-and-coming web development and production shop. Employee trainer in Macromedia Dreamweaver and Fireworks concepts and skill development.

Aquent Partners/Geo-Marine Engineering and Environmental, Inc. (March 1999 to August 1999)

Graphic Design, Web Design, GUI Design, Graphic Art, Image editing, and Technical Drawing, Layout work and Desktop and Electronic Publishing for Presentation Graphics, Proposals, and Reports, and Museum Exhibits, using Vector and raster art programs such as Macromedia Freehand 8.01, Adobe Illustrator 7, Macromedia Fireworks 2, and Adobe Photoshop, Macromedia Dreamweaver 2, Adobe Acrobat Exchange (PDF), and Microsoft Word97. Creation of hybrid CD-ROMs presented in Web Browsers, creation of topographical maps, technical illustrations, and graphic documentation, while working in a fast-paced environment, where the creation of accurate graphics is a critical factor in the illustration and implementation of mandated engineering, cultural, and environmental applications. FTP of images and documents for the distribution of information to clients and workgroups via WS-FTP and Eudora, as well as file conversions from AutoCAD 2000, Microstation J, and ESRI ArcView GIS Analyst.

S.T.M. Graphics, Inc. (September 1997 to May 1998)

Digital Print Design, Graphic Design, and Graphic layout by means of Power Macintosh, Sun Solaris, Windows NT, and Windows 95. Preparation of P.O.P. advertising, Billboard size advertisement design, composition, and layout, prepress, vector and line art, output and troubleshooting, and production of OEMStandard outdoor advertising pieces, Mall Graphic Design and printing, Macromedia Freehand line art drawing for CAD/CAM plotters and die layouts, as well as imagesetters, RIPS and High Resolution Drum Scans, publicity poster art and design, logo design, Indoor Architectural Graphic concept design, art, and layout. Full time experience in Production Art and Graphic Art and Design, and efficient Apple network usage. (Quark Xpress, Macromedia Freehand, Onyx Postershop, Sun Solaris, Adobe Photoshop, Illustrator, Corel Draw, and Suitcase).

R.M.M. Records and Video Corporation. NYC (March 1997 to August 1997)

Promotional Newsletter Design and layout by means of Power Macintosh, insert, flyer, and publicity poster art and design, Logo Design, Audio CD cover and sleeve design. Assistant to Debra Mercado, National Director of Publicity. Corporate Freelance experience in Desktop Graphic Design (Quark Xpress, Adobe Photoshop and Illustrator, Extreme 3D).


Wearkstatt NYC (August 1996 to January 1997)

Four color magazine ad Design (for Martha Stewart Living Magazine), Black and White ad Design and Layout for Trade Publication (Stanley Korshak Fashion, Manhattan File, a New York Times Fashion Insert), Letterhead and Logo Design and Printing. Freelance experience in Desktop Graphic Design, RIPS and Hell Drum scans, coordinating with service bureaus for output to film, negatives, positives, and match prints, choosing Pantone colors for accurate high resolution prints, researching media kits for major magazine, newspaper, and directory advertising space, pricing ad space. Greeting Cards. (Quark Xpress, Adobe Photoshop, Freehand)

V.I.W./Indus.Designs (May 1994 to August 1997)

Logo Design, Business Card Design, Brochure Design, Catalogue Design, updating catalogue pages with new product photography and drawings of concept designs, media and photography, Cataloging primary industrial products for trade connections, primarily architectural, interior design, and construction firms, promotional material design, architectural layout drawings using Quark Xpress and scanned Photoshop Images for proposals, word processing, faxing receipts, invoices and proposals to clients, identifying and expanding target markets, Desktop marketing, databasing, Furniture Design, Three dimensional Retail Display design, dealing with both prospective and existing clients, producing and printing two separate catalogues for both the industrial product promotion campaign, as well as the craft and fine art division of the company, catalog distribution, information mining on the WWW and internet, creating free web site with .GIF animation. Black and White ad design for Trade Publications, Hospitality Design, and Traditional Building Magazine, postcards and mail merges, Power Macintosh content creation. Mailers. Showroom Interior and Exterior Design, Models.

Dennis Oppenheim, Artist (internship) (September 1994 to June 1995)

Artist’s Apprentice, in New York September 1994- June 1995. Assistance with sculpture, painting, design, and general studio work.

Software

Mac OS 9.2, Mac OS X, Windows NT, Windows XP, Windows 2000 Advanced Server, Macromedia Dreamweaver, Ultradev, Microsoft Access 2000, BBedit, Macromedia Flash, Macromedia Fireworks, Quark Xpress, Adobe Photoshop, Adobe Illustrator, Macromedia Freehand, Final Cut Pro 4.0, DVD Studio Pro 2.0, Microsoft Word, Sorenson Squeeze, Painter 5, Premiere 5.1, AfterEffects 5, Ray Dream Studio 4.01, Extreme 3D, Fontographer 4.1.3, PowerPoint, Director 8, SoundEdit 16, Metatools Infini-D 4.0, Adobe Acrobat, Allaire Homesite, etc.

Current Projects

eCommerce, web application design, web development, Dreamweaver Ultradev, database design, ASP, Javascipts, CSS, DHTML, VBscript, Flash, Fireworks, Java Applets, Multimedia and Internet content creation, illustrations for Le Comte de Lautréamont's "Maldoror", a Surrealist text, Rimbaud's "Illuminations", and "La vida de Lazarillo de Tormes", CD-ROM-books, in several different languages, including English, Spanish, French, and Italian, a nature CD-ROM, DVD Authoring and Production, Digital Film and Video Editing and Production, and art in general.

Interests

Art, Design, Architecture, Communication, Digital Film and Music Video Direction/Production, Contemporary Cultural Theory (Baudrillard, Derrida, Foucault), World Philosphy, French Literature and Poetry, Learning, Travel, Languages (Trilingual in English, Spanish, Intermediate French), Music (Jazz, Classical, Blues, and experimental film/sound), and distance cycling.

Education

New York Digital Film School
630 9th Ave.
New York, New York
Certificate of intensive digital filmmaking course completed, 2003.

School of Visual Arts
E. 23 Street
New York, New York
Continuing Education Course, 1999

A.I.C.A.D. New York Studio Program (Parsons School of Design)
451 Greenwich Street 4th Floor
New York, New York

Parson’s School of Design/ New School for Social Research
5th Avenue at 13th Street
New York, New York
A.I.C.A.D. Exchange Program Participant, 1995

San Francisco Art Institute (accredited by University of California/ A.I.C.A.D.)
800 Chestnut Street
San Francisco, California
Four-year Bachelor’s Degree: B.F.A. 1995

Additional Information

Member San Francisco Art Institute Board of Trustees (Undergraduate Student Trustee)

San Francisco Art Institute Installation Award

National Hispanic Scholar

Calgrant recipient 93-95

Independent Study and travel through Mexico’s chief archeological sites, museums, galleries, and major cities, that included photography, illustration, and journals

Independent Art, Cultural, and Language Studies in France, Spain, Italy, Austria, and Japan